The Michelin Man Today – What’s New With Bibendum

Meet Bibendum – The Michelin Man The Michelin Man, known officially as Bibendum, is one of the world’s longest-standing brand mascots. Created by the Michelin tire company in France, Bibendum was originally drawn as a towering figure made entirely of stacked tires. The Michelin Man’s First Look The first sketches showed Bibendum holding a goblet filled with nails, glass, and stones — a bold way of saying Michelin tires could "drink up" road hazards.

This classical motto tied Michelin branding to culture and sophistication, helping the mascot appeal beyond car enthusiasts. From Mummy-Like Figure to Slim Icon In 1998, for his 100th birthday, he underwent a redesign to appear healthier, friendlier, and less bulky. By the 21st century, the Michelin Worldwide Man had become one of the most recognised mascots worldwide, with studies suggesting over 90% brand recognition. Connection to Michelin Stars This unexpected crossover — from car tires to fine dining — has made the Michelin Man part of global lifestyle culture.

Although the Michelin Man doesn’t appear at every ceremony, his image is still used in promotions and branding. Why Bibendum Still Matters in 2025 From print posters to virtual campaigns, he has evolved without losing his identity. That’s why he still appears worldwide, from tire shops to lifestyle advertising. Final Thoughts He bridges industries, from automobiles to haute cuisine, and carries a global presence few mascots can match. As long as Michelin tires keep rolling and Michelin stars keep shining, Bibendum will remain part of the story.