Bibendum 2025: The Michelin Man As You Haven’t Seen Him

Meet Bibendum – The Michelin Man The Michelin Man, known officially as Bibendum, is one of the world’s longest-standing brand mascots. Created by the Michelin tire company in France, Bibendum was originally drawn as a towering figure made entirely of stacked tires. Early Depictions Though unusual, these depictions cemented him as a recognizable figure in European advertising. This classical motto tied Michelin branding to culture and sophistication, helping the mascot appeal beyond car enthusiasts.

How the Michelin Man Changed With Time Over the decades, Bibendum’s design slimmed down, reflecting changes in tire technology and modern aesthetics. His adaptability is why the figure has lasted over 130 years. Connection to Michelin Stars While Bibendum doesn’t personally hand out Michelin stars, his image is closely tied to the guide that ranks the world’s top restaurants. In 2025, the Michelin Guide continues to expand across the Middle East and Asia, with Dubai, Abu Dhabi, and Tokyo adding new starred restaurants.

Why Bibendum Still Matters in 2025 In an era of digital marketing, few mascots have survived — but the Michelin Man remains iconic. That’s why he still appears worldwide, from tire shops to lifestyle advertising. Why Bibendum Will Keep Rolling He bridges industries, from automobiles to haute cuisine, and carries a global presence few mascots can match. The Michelin Man isn’t just a brand character; he’s a legend that still speaks to every generation.