The Michelin Man Today – What’s New With Bibendum

Meet Bibendum – The Michelin Man The Michelin Man, known officially as Bibendum, is one of the world’s longest-standing brand mascots. Over time, he shifted from intimidating to friendly, becoming the approachable character seen today. Early Depictions Though unusual, these depictions cemented him as a recognizable figure in European advertising. It also gave the mascot a unique personality beyond simply being a tire figure.

From Mummy-Like Figure to Slim Icon Over the decades, Bibendum’s design slimmed down, reflecting changes in tire technology and modern aesthetics. He regularly appears at auto shows, motorsport events, and promotional campaigns, often interacting directly with audiences. The Michelin Man and Food Culture While Bibendum doesn’t personally hand out Michelin stars, his image is closely tied to the guide that ranks the world’s top restaurants. Although the Michelin Man mascot, similar webpage, Man doesn’t appear at every ceremony, his image is still used in promotions and branding.

Why Bibendum Still Matters in 2025 His mix of history, humor, and adaptability ensures he connects with new audiences. That’s why he still appears worldwide, from tire shops to lifestyle advertising. Why Bibendum Will Keep Rolling After more than 130 years, the Michelin Man remains a unique cultural icon. The mascot has proven timeless — adaptable, resilient, and unforgettable.