The Evolution Of The Michelin Man – More Than Just Tires
Meet the Michelin Man in 2025 He’s not just a figure made of tires — he represents trust, Michelin Man innovation, and heritage. :contentReference[oaicite:1]index=1 What You Didn’t Know About Bibendum His name comes from the Latin slogan "Nunc est bibendum," meaning "Now is the time to drink." :contentReference[oaicite:2]index=2 Bibendum Through the Years Despite aesthetic changes, his friendly presence endures, with 90% brand recognition worldwide.
:contentReference[oaicite:3]index=3 Why the Michelin Man Still Matters—Today Bibendum continues to signal Michelin’s values — safety, quality, and innovation — even appearing in digital campaigns and global brand activations. :contentReference[oaicite:4]index=4 Why We Still Love the Michelin Man The Michelin Man isn’t going anywhere — and that’s precisely why he still works.