Bibendum 2025: The Michelin Man As You Haven’t Seen Him

Who Is the Michelin Man? The Michelin Man, known officially as Bibendum, is one of the world’s longest-standing brand mascots. Over time, he shifted from intimidating to friendly, becoming the approachable character seen today. Strange Beginnings of Bibendum In early 20th-century posters, the character often wore spectacles and smoked cigars, reflecting the design style of the time. His name "Bibendum" comes from the Latin phrase *Nunc est bibendum* — meaning "Now is the time to drink." How the Michelin Man Changed With Time This updated look remains in place today, ensuring he stays relevant to a new generation.

He regularly appears at auto shows, motorsport events, and promotional campaigns, often interacting directly with audiences. From Tires to Fine Dining Today, when people hear "Michelin," they think of both performance on the road and excellence on the plate. This keeps him in the spotlight, linking heritage with modern prestige. The Michelin Man’s Relevance Today In an era of digital marketing, few mascots have survived — but the Michelin Man remains iconic. He reflects values of reliability, durability, and quality — qualities Michelin wants drivers and diners alike to associate with its name.

Why Bibendum Will Keep Rolling After more than 130 years, the Michelin Man remains a unique cultural icon. As long as Michelin Man evolution tires keep rolling and Michelin stars keep shining, Bibendum will remain part of the story.